Real estate investment trust and mall owner Simon has added new capabilities to its Simon Media & Experiences division, offering first-party customer data based on the millions of interactions that take place at Simon’s in-person and digital touch points.
Leveraging a portfolio of over 200 shopping destinations, relationships with 3,000+ retail brands and a 2 billion-customer reach, Simon can now provide proprietary insights into consumer trends, interests, locations, demographics and purchasing tendencies. Marketers can use this data to define more precise audiences for their messaging and activate more targeted campaigns.
“Simon’s unique perspective as a shopping destination operator and an omnichannel marketing provider gives us unmatched insight into how consumers engage with retail,” said Chip Harding, EVP of Simon Media & Experiences in a statement. “Our first-party data capabilities and nationwide in-mall media network empower brands to execute full-funnel campaigns that connect the dots between physical and digital touch points. This approach delivers precision targeting that drives measurable results.”
Simon’s Suite of Solutions Drive Omnichannel Results for Retail Partners
During a pre-launch campaign, a fashion retailer with 100 stores in Simon centers increased both in-store and online sales while also generating increases in awareness, consideration and purchase intent via a Simon omnichannel campaign using the new data capabilities. The pilot program achieved 5X return on ad spend (ROAS).
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Simon has been steadily adding services designed to help retailers in its shopping centers attract customers and operate more efficiently. In June 2022 Simon debuted a multi-retailer product search engine, Simon Search, to provide consumers with in-stock product data at participating retailers in Simon properties. In September 2023 Simon partnered with Dropit to offer omnichannel inventory management and fulfillment capabilities to brand partners that wanted to expand their last mile offerings.
To learn more about retail media, check out our full guide here.
