Starbucks has expanded its Mobile Order and Pay service to all 7,400 U.S. stores. The feature is integrated into the coffee chain’s mobile app and My Starbucks Rewards loyalty program. Available to iPhone and Android users, Mobile Order & Pay enables consumers to place and pay for orders using their personal mobile devices. They can later pick up their orders at the Starbucks café of their choosing.
Starbucks initially tested Mobile Order and Pay in Portland, Ore. Following the test, which was launched in December 2014, Starbucks expanded the service across the Pacific Northwest. In summer 2015, Starbucks expanded the program to 3,400 locations across 17 states nationwide.
The initial rollouts have been profitable for Starbucks, according to CEO Howard Schultz. Schultz noted that the technology could potentially attract consumers that were turned off by long lines and wait times, according to Reuters.
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“Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day,” said Adam Brotman, Chief Digital Officer at Starbucks, in a press statement. “The fact that it also represents the fastest technology application rollout we have ever done is indicative of the strength of our digital ecosystem, how well it has been received by both our customers and store partners and the impact we think it can have on the future of retail.”
Starbucks plans to roll out Mobile Order and Pay in a select number of locations throughout the UK and Canada during October 2015.
