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The RealReal Opens Los Angeles Concept Store

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Less than a week after securing $115 million in its latest funding round, The RealReal is opening its second permanent store. The 12,000-square-foot store at 8500 Melrose Avenue in West Hollywood, Calif. includes a separate 5,500-square-foot men’s store.

Like The RealReal’s first permanent store in New York City’s SoHo neighborhood, the Los Angeles location will offer luxury consignment services. The company’s team of expert gemologists, horologists and authentication specialists are available — in-store and by appointment — for complimentary fine jewelry, watch and handbag valuations. Shoppers also can use the store for certain item repairs and alterations.

The Los Angeles store also includes a 1,500-square-foot vault with luxury handbags, curbside and in-store consignment drop-off, and a cafe serving up fresh juices, snacks and coffee.

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The retailer is using its proprietary technology solution, RealReal 360, in the store to provide a unified view of all inventory and customer behavior across channels — brick-and-mortar, desktop, mobile, e-Commerce centers and luxury consignment offices.

Beyond the Los Angeles store, The RealReal plans to open more locations throughout the U.S., and is presently negotiating in multiple markets, according to CNBC.

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