The Vitamin Shoppe Enables More Accurate Demand Forecasts

  • August 19, 2019 at 9:48 PM EDT
  • By Bryan Wassel
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The Vitamin Shoppe will adopt an integrated supply chain strategy through a partnership with RELEX Solutions. The solution will be utilized at more than 750 stores, the retailer’s e-Commerce site and two distribution centers.

The RELEX solution will improve the accuracy of demand forecasts, which will help The Vitamin Shoppe optimize store and distribution center replenishment and allocations, , and provide promotion optimization to minimize out-of-stocks while keeping excess stock low.

“Improving visibility of our inventory throughout the supply chain is a key element to enhancing our Omni-Channel fulfillment,” said Camille Fratanduono, VP and GM of Merchandising Operations at The Vitamin Shoppe in a statement. “In today’s retail landscape, being laser-focused on servicing our customers’ health and wellness needs is priority number one.”


Integrating the RELEX solution is the latest in a series of tech upgrades The Vitamin Shoppe has pursued, including:



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