La Quinta, Revolve and Shoes of Prey have deployed the Cordial platform to power their messaging initiatives.
Cordial uses real-time behavioral data and machine learning to personalize and optimize messages. The platform is designed to enable brands and retailers to:
- Deliver authentic and relevant experiences across email and mobile;
- Humanize how brands communicate;
- Build meaningful relationships with customers; and
- Synthesize data into holistic views of their customers that can be scaled via programmatic personalization.
More than 150 retail, e-Commerce and content publishing marketers have adopted Cordial.
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“AI and machine learning are now being used to absorb data and turn it into actionable programs for marketers,” said Jeremy Swift, CEO of Cordial in a statement. “At Cordial, we are enabling marketers to build scalable and sustainable connections with their customers that adapt as the relationship and engagement evolves.”
