TOMS, a shoe and eyewear brand and eTailer, has implemented the Oracle Commerce platform to support business growth and accelerate international expansion. Using the platform, TOMS will be able to personalize the online customer experience and deliver its One for One message to new markets, according to a company press release. As part of the One for One initiative, TOMS donates either a pair of shoes or eyeglasses to a child in need when a consumer purchases a product.
The Oracle Commerce platform is designed to ensure customers have a consistent experience with the brand, whether they’re on a desktop computer, tablet or mobile device. The platform also allows retailers to target promotions, personalize content, customize search results and recommendations, and update product information across multiple sites.
“TOMS is changing daily to meet new challenges,” said Hilda Fontana, VP of Global Web Development at TOMS. “Oracle Commerce immediately enables our team to better serve a variety of international markets. We know Oracle has the flexibility and scalability to meet the demands of our growing business.”
Casa Pernambucanas Taps Oracle To Improve Merchandising Strategies
Casa Pernambucanas, a Brazil-based home goods retailer, also has implemented solutions from Oracle to help drive growth online and in stores. By implementing the Oracle Retail Merchandise Planning and Optimization and Oracle Retail Supply Chain Planning and Execution, the retailer is expected to increase gross margin dollars by as much as 7%, while reducing inventory costs by 1.5% to 3%.
Additionally, the Oracle solutions will allow Casa Pernambucanas to replace a homegrown legacy system with a scalable technology platform that is designed to lower ownership costs and support growth across multiple retail channels.
“The Oracle Retail system combines world-class merchandising processes with the unique functionality we require,” said Marcelo Ubriaco, CMO of Casa Pernambucanas. “By integrating processes, end-to-end and across channels, we have greater overall insight to critical performance drivers, and we can manage success at the item, brand, store and e-Commerce level.”