Beginning on the unofficial cannabis holiday of 4/20, Total Wine & More will make CBD and THC-infused beverages from Hill Beverage Co. available for delivery across the country in as little as 15 minutes. The “Do it Fluid” beverages, made in collaboration with Snoop Dogg and Death Row Records, come in CBD-only versions as well as Delta-9 and THC blends. Total Wine also will carry the beverages’ four flavors — Blue Razz, Blood Orange, Peaches N Honies and Cherry Limeade — in its stores in California.
“By being able to shelf our THC products on highly reputable retailers, this creates a new level of comfort for our customers and even our competitors’ customers as we all dive into this space together,” said Jake Hill, CEO and Co-founder of Hill Beverage Co. in a statement. “I’d feel even more comfortable buying from a reputable retailer like Total Wine, Spec’s and major delivery services that we have all been using for years than I would from even a licensed dispensary, and that world I come from. This is the start of the evolution from prohibition to legalized cannabis.”
To kick off its delivery partnership, Hill Beverage worked with its new creative agency Mod to redesign its website. The new look combines minimalism with the swagger of the Snoop Dogg and Death Row Record brands, which have helped drive the cultural shift that’s made it possible for cannabis to go mainstream.
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