Wickes, a 256-store UK home improvement retailer, will upgrade both in-store and omnichannel customer interactions with a chainwide implementation of the OneView Commerce platform to take place during the first half of 2016.
The retailer, part of the Travis Perkins Group, is the first of its 19 brands to deploy the OneView Digital Store Platform, and is doing so with a full in-store POS and cross-channel implementation.
“We chose OneView Commerce based on their ability to deliver on our cross-channel strategy with a single in-store solution that provides one comprehensive view of the customer journey, including online activity and purchasing history,” said Travis Perkins CIO Norman Bell in a statement. “The OneView Digital Store Platform is well-aligned with our architectural vision, and its integration with hybris eCommerce leverages our existing investment in the hybris platform.”
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Travis Perkins began developing a new multi-channel IT platform last year to replace its legacy systems, and plans to standardize all its businesses on the new platform over the next couple of years. The new platform will be easier for employees to use, gather better quality data and improve processes, in addition to improving the customer experience online and in retail stores.
