Under Armour has installed ChargeItSpot cell phone charging kiosks in all of its 10 Brand House stores and two factory outlets nationwide. The retailer most recently installed the kiosks in its Mall of America store in Bloomington, Minn.
The charging kiosks are fully customizable and offer opportunities for Under Armour to engage with consumers in the store. For example, the retailer sends an opt-in SMS message to each person who charges their phone. Under Armour then uses this SMS to promote app downloads of UA Record, the retailer’s social network for health and fitness enthusiasts.
“Our relationship with ChargeItSpot is helping us to reach our athletes in new and innovative ways while keeping them charged and connected,” said Christiana DiMattesa, Senior Retail Marketing Manager of Under Armour. “The ChargeItSpot kiosks allow us to provide an untraditional, undistracted way to better connect with our athletes. Through the data that customers share with us, we can continue our mission to further improve our athletes’ lives.”
There are eight charging compartments in each kiosk. Shoppers can enter their mobile number, choose a security image, select an available locker, insert the phone and plug it into the relevant charging cord before going shopping. Upon return, the compartment door reopens when the shopper enters his or her phone number.
ChargeItSpot also provides a free app that can tell users where the nearest ChargeItSpot charging station is located, and inform them when their battery is running low at 30% or less.