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Walmart Further Expands Marketplace with BigCommerce Partnership

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Walmart will enable eligible BigCommerce users to sell products on the Walmart Marketplace. The retailer also has launched an expediated review process through BigCommerce, letting merchants who use the platform become approved Walmart sellers more quickly than applying on their own.

Walmart has been riding the wave of ecommerce, with channel sales up 69% in Q4 2020 alone and an estimated 120 million unique shoppers visiting Walmart.com each month. The retailer has been building out its online capabilities in multiple ways, including launching the Walmart+ service, expanding autonomous delivery pilots and creating new tech to make grocery delivery more convenient.

The retail giant has been open to adding more brands and working with its partners both online and in-store. In June 2020, the retailer opened the marketplace to Shopify merchants as part of a push to add 1,200 sellers during the course of the year. In February 2021, Walmart announced plans to launch a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. This move builds on the momentum of Walmart’s revamped omnichannel media business.

“After a year where our customers shopped online more than ever before, we are excited to partner with BigCommerce, an industry leading ecommerce platform, to make it even easier for sellers to grow their online business,” said Jeff Clementz, SVP of Walmart Marketplace in a statement. “At Walmart, we’re always thinking about how to best serve the customer and this partnership will provide customers with an even greater assortment.

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