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Zulily Taps into Parents’ Desire to Live More Sustainably with Launch of New Eco Shop

Zulily Sustainability Shop
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Online retailer Zulily (part of Qurate Retail Group) has launched a Sustainability Shop in honor of Earth Month featuring a collection of “Earth-friendly” products. All products in the shop are either reusable, recycled or recognized as meeting eco-friendly standards.

In a recent survey from Zulily, 94% of parents said being eco-friendly is important to them, but 85% feel they would benefit from having more guidance on how to reduce their environmental footprint as a family. 

The survey, conducted by Engine Insights in February 2021, asked 1,002 parents of children aged 0 to 17 about the environmental issues that were important to them. Other findings include:

  • Sustainability is a top issue for all family members, with 83% of parents saying they wish their environmental footprint were smaller and 43% saying their child has told them they were doing something that was bad for the environment;
  • More parents are shopping with sustainability in mind compared to a year ago, looking to consolidate online purchases in as few packages as possible. In fact, 90% of survey respondents said it was important that their deliveries come in as few packages as possible when shopping online, compared to 67% in a similar survey conducted by Zulily in 2020 at the start of the pandemic;
  • When it comes to purchasing green items for the home, 38% of parents said they are most likely to look for items they can reuse like water bottles and reusable straws;
  • The kitchen is the #1 room where eco consciousness matters, with 60% of respondents ranking it as the top area of the home where it’s important to use eco-friendly products, followed by the bathroom (30%); and
  • To help teach their kids about sustainability, parents say they are most likely to recycle (66%), plant trees (58%), use natural cleaning products (57%) and upcycle items for crafts (51%).

As part of the Earth Month initiative, Zulily is making a $50,000 donation to Conservation International to help plant 25,000 trees, and customers can help double that contribution. From April 6–30, 2021, for every $35 purchase that includes at least one item from the Sustainability Shop, Zulily will donate an additional $1, up to a maximum of $100,000, to help plant another 25,000 trees internationally.

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“We know that after spending more time at home over the last year, many of us are thinking about how the purchases we make for inside our homes can make a difference in the world around us, too,” said Megan Marshall, Director of Brand Marketing at Zulily in a statement. “Our new Sustainability Shop and work with Conservation International aims to help moms everywhere do what they’ve always loved doing at Zulily — shop and save — but in a way that’s better for the present environment, so future generations can continue to enjoy the planet.”

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