Although zulily recently missed its quarterly revenue goal, the flash sale e-Tailer has completed its first major site redesign. The redesigned site aims to provide consumers with a more customized shopping experience. New shopping capabilities and technology will help the retailer deliver unique products and curated events across devices.
Featuring more than 100 new events and 9,000 products every day, the customized site will help zulily expand its product assortment while providing these more one-to-one shopping experiences. New features include:
- A customized home page that is personalized based on customers’ preferences. As a result, the most relevant products and sales remain front-and-center.
- Enhanced discovery, which shows relevant sales events and products as customers navigate through the site.
- “First Time On Zulily,” a dedicated area of the site, which highlights new brands and products that are spotlighted on the site.
“We are changing the way people shop by allowing customers to easily discover unique and special products every day,” said Darrell Cavens, CEO of zulily. “This year, we are focused on innovating and improving every aspect of our daily experience to keep our customer engaged and excited every time she visits. The site redesign is the first of several initiatives for the year that will allow us to continue to surprise and delight our customer each and every day.”
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The site redesign could provide zulily with a needed boost to customer engagement and revenue. Although the e-Tailer reported a 29% revenue boost between Q1 2014 and Q1 2015, it severely missed financial expectations. The company’s revenue goal for the quarter was $313.5 million, however, zulily only brought in $306.1 million. During the company earnings call, executives said Q2 revenue results would continue to slide between $285 million and $300 million.
