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Former Macy’s CMO Martine Reardon Joins NRF Executive Team

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Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and Membership, following a 32-year tenure at the department store chain.

Reardon served as Macy’s CMO from 2012 through 2016, leading the company’s 1,300-person marketing organization covering more than 800 stores and Macys.com. She also presided over a number of banner brand events, including the Macy’s Thanksgiving Day Parade, Fourth of July fireworks shows and tentpole fashion outings in New York City and other key markets around the country. During her time as CMO, Macy’s recorded five consecutive years of comparable sales growth and added more than $5 billion in sales.

“Martine Reardon is one of the most well-respected, innovative and successful marketing leaders with over three decades of experience in retail,” said NRF President and CEO Matthew Shay in a statement. “Throughout the pandemic, Martine has helped NRF successfully pivot and create new content and events to support our members’ evolving challenges. Martine is the ideal executive to help NRF continue to gain market share by delivering thought leadership through compelling and relevant content for and on behalf of the industry.”

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