Shelfbucks Inc., an in-store shopping marketing optimization platform for retailers and CPG suppliers, has appointed Gary Overhultz as Chief Implementation Officer. In this newly created position, Overhultz will oversee testing, installation, maintenance and data integrity of all in-store monitoring and customer engagement infrastructures.
Overhultz has more than 35 years’ experience in the retail and CPG industries. Prior to joining Shelfbucks, he was the co-founder of Goliath Solutions, a radio-based technology platform provider that operated from 2002 to 2013.
“Gary Overhultz literally wrote the book on shopper marketing measurement and optimization for America’s top consumer brands and retailers,” said Erik McMillian, Founder and CEO of Shelfbucks in a statement. “The foundation he established at Goliath Solutions was the impetus for the technological and strategic advances that now enable us to have an even greater impact on how CPG companies and retailers measure and optimize in-store shopper marketing.”
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