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StockX Co-founder Promoted to CEO Job

Sneaker marketplace StockX has named Greg Schwartz, the company’s Co-founder, President and COO, as its next CEO, effective Jan. 1, 2025. Current CEO Scott Cutler, who was one of the company’s earliest investors and advisors, will step down but will remain through 2024 to help ensure a smooth transition.

Schwartz co-founded StockX, a platform for buyers and sellers of sneakers, apparel, electronics and collectibles, in 2016 with Dan Gilbert, Josh Luber and Chris Kaufman. Schwartz has served as the retailer’s COO since its inception, overseeing functions including product, technology, global operations and marketing, and as CEO, he plans to extend the company’s reach through brand growth, category diversification and market expansion. The company’s latest move was in September 2024, when Walmart tapped StockX to provide pre-verified sneakers for sale on its marketplace.

“From the moment we launched the business in Detroit in 2016, we knew we were building something special, and to see how far we’ve come has been one of the achievements of which I’m most proud,” said Schwartz in a statement. “I am grateful to have been able to attract a talent like Scott and to have had the benefit of his leadership.

StockX saw rapid growth over the past five years as the company expanded into new categories, entered new markets and scaled to serve tens of millions of customers annually. Cutler led the company through periods of hypergrowth and managed through a global pandemic. A longtime marketplaces veteran, he joined StockX to scale it for growth, with the ultimate goal of returning it to being a founder-led company.

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