Anametrix Platform Enables Real-Time Collaboration On Marketing Campaigns

  • July 2, 2013 at 2:11 PM EDT
  • By Fatima D. Lora
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Retailers are implementing solutions that facilitate real-time communication among team members. These collaboration tools empower team members to discuss projects in an integrated and organized fashion, rather than wasting time managing siloed messages and email chains.

Anametrix, a marketing analytics company, recently introduced Anametrix Collaboration, a new feature on the platform that allows users to generate reports, share data and garner real-time feedback from employees in a central location. The cloud-based solution was designed to allow marketing teams to discuss recent campaigns and results, and then share key findings and hypotheses with other departments and employees. 

Using the Collaboration solution, employees can develop and manage collaboration groups to ensure the right team members are included in specific discussions. As participants comment on results and data points, they can rate insights based on overall relevancy and helpfulness, as well as create new reports based on feedback.

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The Collaboration feature was developed to “streamline the analysis of the disparate data silos across the enterprise,” according to Pelin Thorogood, CEO of Anametrix. Now, retailers can share insights gathered via the Anametrix platform more efficiently across the organization, she added. “Analyzing the right data, collaborating with the right people and acting at the right time, facilitates a world of connected and informed decisions that enable meaningful actionability.”

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