Blueocean Persona Helps Bolster Segmentation Efforts

  • April 6, 2015 at 6:25 PM EDT
  • By Glenn Taylor
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Organizations still face challenges when trying to identify and understand their digital consumers. Despite having access to consumer data, retailers aren’t always able to successfully harness it.

Blueocean Market Intelligence has unveiled Persona, a proprietary solution designed to enhance customer segmentation efforts. The solution also is positioned to conduct independent customer segmentation exercises.

Persona delves into customers’ spending habits, purchase patterns and recent interactions with product categories. Additionally, the platform tracks consumers’ online preferences, digital body language and sales funnel position to effectively identify and build digital personas.

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The solution aims to provide myriad benefits for marketers that are striving to deliver the right content to the right consumer. For example, Persona:

  • Collects near real-time insights from social networks;

  • Integrates organization customer segments and other behavioral data;

  • Showcases direct conversations between brands and consumers to understand context;

  • Identifies power users and spotlights potential advocates; and

  • Sorts and filters by different measurable criteria to obtain relevant results.

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