For many retail marketers, social media has become an increasingly valuable channel to engage with consumers, expand their audiences and foster meaningful relationships. However, measuring the ROI and overall effectiveness of specific social campaigns has remained a key challenge.
Socialite is a solution from Bronto Software designed to help marketers measure the impact of Facebook, Instagram and Twitter campaigns. In addition to calculating measurable, attributable ROI across these social networks, Socialite also is positioned to help marketers capitalize on the interplay between email and social marketing campaigns.
Retail marketers can use Socialite to create a Custom Audience in Facebook based on a segment in the Bronto Marketing Platform (BMP), leading to more relevant, targeted ads. They also can import and export files to create a lookalike Audience to target new, potential customers.
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These marketers can promote their products with Instagram posts and trigger ready-to-shop emails to consumers who have liked those specific posts. Additionally, Socialite users can leverage social networks to increase the size of their email lists. Specifically, marketers can use the drag-and-drop form builder directly within their BMP and then publish a custom tab on their Facebook page to capture email opt-ins and other contact information. Marketers also can capture email opt-ins from Twitter Lead Generation Cards and automatically trigger email events within the BMP.
