Cerebri AI Debuts Platform Designed To Drive Personalization Across Customer Silos

  • November 7, 2019 at 3:14 PM EST
  • By Bryan Wassel
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Cerebri AI has launched the Cerebri Values CX v2 platform, which analyzes traditional shopper journeys across customer silos, including sales, marketing and support, to drive deep personalization. The insights, called Next Best Action{sets}, are driven by object-oriented AI and reinforcement learning modelling methods that time and value up to four events in a sequence.

The AI models analyze billions of patterns in a diverse customer dataset to see what works with what customers, answering questions such as “If a customer buys a product, would it be likely for others to do the same?” This approach seeks to improve upon the capabilities of ‘rules-based’ or ‘AI-lite’ technology to drive maximum results.

The sets can help retailers drive upselling and cross-selling, drive down churn and risk and achieve additional operational efficiencies through personalization. Cerebri also can calculate lifetime value, giving retailers insight into the commitment of a customer to their brand and products and the potential long-term value of their business.

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