Checkpoint Systems, a supplier of electronic article surveillance (EAS) and RFID platforms, has released InterACT, a range of interactive solutions that utilize data collected from RFID-tagged merchandise.
While RFID has historically been used primarily to improve inventory accuracy, InterACT enables retailers to use RFID-based inventory data to provide customers with recommendations and additional information about a product.
Using touchscreens, the new solutions sense when an RFID tag approaches and provides shoppers with information about the product, as well as which other sizes and colors are available in the store. InterACT is designed to allow brick-and-mortar shoppers to find additional items that complement their potential purchase, thus increasing sales potential.
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For example, apparel stores can use the solution similarly to how they use mannequins today. The mirror option enables shoppers not only to see what an item of clothing will look like when worn; it also can display different combinations of merchandise and guide shoppers to product locations.
Checkpoint Systems has developed a store associate version to provide staff with a mobile solution designed to deliver more product and accessory information to consumers.