EIT Digital, a European digital innovation and entrepreneurial education organization, has launched VIPO, a solution that combines computer vision and AI to help retail and fashion companies customize their user experience. The VIPO tool can process a shopper’s image to generate a data file with gender, age, outfit and other factors, as well as record their feedback on fashion proposals, to help stores better understand their customers and improve personalization.
VIPO’s main hardware component is a 49-inch LCD totem with a built-in web camera that retailers can place in their stores. Customers interact with the device by touching the screen to receive fashion advice based on their appearance and available inventory. The analysis is completely anonymous and the data is stored locally, meeting privacy requirements such as GDPR.
The information can be used for two different solutions that can be combined into a single whole. The first captures demographic information and fashion preferences from shoppers to provide them with personalized recommendations. The second integrates with a company’s business intelligence tools to enable the creation of a fully automated style, based on both the customer’s choices and current trends.
VIPO is initially being introduced in France, Spain, and Colombia, with planned rollouts to other countries in the future.