Social media is a key marketing and communication channel for modern retailers. Marketers need to not only publish company updates, but also listen and respond to shopper feedback across all key social networks.
Infegy has released the Infegy Atlas, a social media intelligence platform designed to elevate consumer research beyond simple measurements. The solution analyzes online dialog and commentary, delving deeper into target audiences, current trends, brand perception, purchase intent and competitive landscape.
Powered by its proprietary linguistic analysis engine, the cloud-based platform helps inform and customize market research, product research and development, sales pitches and forecasting, strategic planning and advertising campaigns.
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With Atlas, users can determine the subject, brand or category they want to research, and then build their search query to collect relevant data for analysis. Atlas is designed to simplify complex Boolean search queries through a guided query builder, built-in error checking and advanced filters that eliminate the need for additional operators.
Upon running a query, Atlas highlights statistically relevant events and topics into summaries and exports the data into a high-level Discovery report.
