Inmar Intelligence, a data-driven technology-enabled services company, has launched InmarPay, a unified omnichannel payment platform. InmarPay aims to drive profitability by connecting consumer engagement and payments for retailers, pharmacies and CPG manufacturers.
The platform is powered by Aurus and was designed to handle all merchant non-cash transactions seamlessly across in-store and digital sales channels as well as contactless payments. InmarPay is designed to provide retailers with the flexibility needed to accept and process transactions more efficiently and effectively.
InmarPay aims to drive incremental sales lift and foster shopper loyalty by identifying and engaging current shoppers who do not participate in a merchant’s loyalty program. The platform also was designed to optimize promotion ROI through the real-time connection of incentives, consumer purchase behavior, and consumer payments.
Inmar Intelligence also will connect the InmarPay platform to its Retail Cloud to create an integrated suite of media, incentive, commerce and payment solutions. This will help retailers draw new connections to engage a wider consumer audience and drive greater profitability.