JRNI, formerly BookingBug, has launched Adaptable Journeys, a tool that helps retailers create highly personalized bookings. The software enables companies to leverage a configurable catalog of pre-designed templates to quickly implement bookings for appointments, events and queues.
The templates come from an analysis of more than 70 million bookings from the past decade, resulting in 18 unique layout options and more than 50,000 different permutations to offer tailored customer booking experiences. The feature set includes the most commonly used scenarios to help retailers navigate the digital-to-physical divide.
Specific features of Adaptable Journeys include:
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- Mobile and tablet readiness: The tool includes built-in mobile and tablet functionality, and is designed for rapid implementation;
- Brand personalization: Retailers can configure their journey to best suit their business needs and amend them to allow for service, style and branding updates;
- Integrated Google Analytics: Company can track the journey performance via Google Analytics;
- Full control of services: Users have the ability to create new, edit and update services within JRNI Studio, with these updates instantly reflecting in Adaptable Journeys.
