MetroClick/faytech, an engagement solution provider, has launched Interactive Smart Coolers that can help retailers and their brand partners reach out to shoppers with dynamic communication, as well optimizing the product assortment inside.
The coolers utilize custom messaging and touchscreen technology to communicate with customers through screens, speakers and personal devices on an opt-in basis. The coolers are currently used for looping calls to action, and will soon be customized for each individual location based on product assortment and co-branding.
Additionally, the software for the coolers was created to manage the user interface, collect data on each interaction and help retailers optimize the way each case is stocked and used as a messaging platform.
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