Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management system (CMS) leverages proprietary 3D editing and rendering technology with the goal of making it easy to add and place products, embed rich media content and customize merchandising and styling in virtual stores.
Retailers can upload a standard 3D media file into the CMS, at which point Obsess’ patented rendering technology converts it into a proprietary web-compatible format for large-scale 3D environments. The solution also is designed to help brands easily integrate SKU-level data and product imagery from their ecommerce stores and dynamically place products throughout the virtual store environment.
In addition, the solution allows brand teams to quickly add clickable content hotspots to showcase immersive offerings such as in-scene videos, games, educational content, social media integrations and avatars. All Obsess brand customers can access the tool as part of their annual platform subscription, and can choose to use it on their own or work with their Obsess account team to manage their virtual stores.
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