OneMarket Debuts Activation Platform For Building Customer Relationships

  • September 5, 2019 at 4:19 PM EDT
  • By Bryan Wassel
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OneMarket has introduced the Customer Activation Platform, a combined data management platform and solutions ecosystem. The platform helps retailers identify, understand and communicate with customers to build better relationships.

The platform was designed to offer retailers a unified view across channels and work on its own or as part of a wider technology stack. The solution lets retailers choose which capabilities they want at a given time, letting them integrate it into their existing solution suite without needing to change their current operations.

Capabilities of the software include:

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  • Identifying online and offline customers regardless of channel with automated data capture tools;
  • Unifying customer data from across the organization, including both behavioral and transaction data;
  • Understanding customers through AI-driven, retail-specific segmentation and analytics for automated activation;
  • Activating customer data through an engagement solutions ecosystem with highly targeted advertising and post-purchase communications; and
  • Optimizing engagement through multi-touch sales attribution.

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