SeeMore Delivers Personalized Brand Engagement

  • December 18, 2012 at 3:13 PM EST
  • By Fatima D. Lora
Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

Every merchant seeks to provide new, more enjoyable and engaging shopping experiences. Brick-and-mortar retailers especially want to provide these experiences via the smartphone, which is expected to influence 19% of annual retail store sales by 2016, translating to $689 billion in brick-and-mortar transactions, according to research from Deloitte Consulting.

As sales of mobile devices continue to proliferate, more consumers are using these tools in-store to research products, prices and ratings/reviews. Now in-store shoppers also can leverage integrated image recognition, augmented reality and recommendation engine technologies to “see more” about a product and the retailer’s other offerings.

A new marketing platform from SeeMore Interactive is designed to deliver this more personalized brand engagement to shoppers equipped with smartphones and tablets. The SeeMore application turns static items into 2D and 3D presentations; allows shoppers to purchase products in real-time; and permits easy sharing within social networks.

Advertisement

By positioning their mobile devices over products, labels, packaging, bar codes and retail displays in select GPS locations, consumers can feel and experience products virtually. Vision- and location-based technologies turn items viewed through the smartphone or tablet into a vibrant, digital and interactive experience. The application also allows embedded videos to appear instantly.

The recommendation tools enable consumers to navigate product features and benefits. An integrated e-Commerce provides anytime purchasing while a social shopping feature lets customers track items, receive new recommendations and offers, and share current digital views and wish lists with friends and family.

SeeMore also combines real and virtual worlds to transform static direct mail, gift cards and catalogs into engaging, interactive experiences.

Submit Your Solution

Let us feature your new products or services.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: