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Segmentify Launches SaaS Tool For Product Recommendations, Conversion Analytics

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Segmentify, a SaaS tool designed for e-Commerce businesses, is designed to enable online stores to make real-time personalized product recommendations and use machine learning technology to recognize shopper interests and behavior.

The platform provides product recommendations for retailers’ home page, product pages, category pages and basket page.

Segmentify also includes a real-time conversion analytics solution designed to let e-Commerce managers take immediate data-driven action. The solution can help retailers:

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  • Know which products to push more and which to pivot, tracking products’ key performance metrics like purchase to impression, number of products added to basket, and much more;

  • Understand the right marketing channel to invest in, i.e. if organic or paid channel works better;

  • Send a personalized reminder email for abandoned items depending on the product most often left in the cart, potentially reducing cart abandonment; and

  • Track each ad banner’s performance by impression, clicks, sales and more, and use real-time conversation data to determine placement.

With Segmentify, retailers can reach out to customers with push notifications, and greet first-time visitors with a welcome message or discount coupon to encourage them to explore the store and make a purchase.

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