Solution Roundup: 10 Companies Provide Retailers With New And Updated Solutions

  • January 28, 2013 at 7:37 PM EST
  • By Fatima D. Lora
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Retailers are seeking innovative solutions and services to help them better keep pace with a variety of trends across digital and physical channels. Below is a snapshot of 10 companies that recently have introduced new retail solutions, or have provided an update to their current menus of solutions and services.

AQUA Ion Helps Retailers Improve Site Performance

As the retail technology space continues to evolve, solutions and overall web experiences will become more complex. Akamai Technologies released AQUA Ion to help retailers meet any performance challenges that may arise as their e-Commerce strategies develop. Launched in October 2012, Aqua Ion empowers retailers to ensure quality site performance and security based on each user’s unique browser, device and network, as well as the kind of content being accessed.

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ChannelAdvisor Offers Google Shopping Optimization Tool

Transitioning to Google Shopping may be a daunting task for online retailers, especially as they strive to manage and optimize Google product listing ads (PLAs). ChannelAdvisor recently released a new solution designed to help retailers track their performance via the Google Shopping dashboard. A variety of information is accessible through the dashboard, such as product-level detail on items sold through PLAs, traffic source and cost data. Retailers can use this feature to check PLA performance and gain insight into online traffic, revenue, costs and orders. From there, they can determine which products drive clicks and queries but do not convert, and assign those items to a lower bid product target.

Demandware Adds Enhancements To Multichannel Commerce Solution

Consumers today often shop across several channels, including in-store, or via desktop/laptop, smartphones or tablets. To help retailers keep pace with these shopper trends, Demandware has released a new version of the Multichannel Commerce Solution. The revised offering now includes enhanced features for responsive web design, new integrations with third-party technologies, and updated web architecture and design kits. Together, these features help merchants improve the customer experience across multiple user interfaces and extend digital commerce to POS, kiosks, smartphones, tablets and other web-enabled devices.

Euclid Zero Empowers Retailers To Track In-Store Shopping Behavior

Retailers constantly are looking for ways to understand consumers’ paths to purchase across channels. Using Euclid Zero, retailers, malls and other venues can measure in-store behavior using their existing wireless infrastructure from Wi-Fi providers including Aerohive Networks, Aruba Networks, Fortinet and Xirrus. The solution does not require dedicated sensors, in-store installation or any added configuration. Retailers have access to a variety of valuable metrics on a web-based dashboard, such as engagement rate, visit duration and visit frequency, which can lead to improved shopper traffic, engagement, loyalty and revenue.

Monetate Introduces New Real-Time Merchandising Features

Today’s savvy consumers are demanding more relevant and personalized shopping experiences within all shopping channels. To help retailers keep pace with these wants and needs, Monetate recently added new merchandiser features to the Agility Suite product. Designed to help marketers create dynamic and intuitive online shopping experiences, the Merchandiser offering allows retailers to deploy a single merchandising strategy across the web site using product recommendations, visual search, endcaps that can be targeted to customer segments in real time, and product “badging.”

PivotLink Unveils Marketing Optimization Solution

Today’s savvy consumers are seeking more relevant marketing campaigns and offers. To keep pace in the industry, best-in-class retailers must be able to understand customer behavior, and in turn, target shoppers with more personalized experiences. The PivotLink Marketing Optimization solution was designed to help retail marketers discover and group customer segments based on key demographics. With these insights retailers can create tailored campaigns based on specific profiles, lifestyle needs, interests and purchase history.

ShopperTrak Launches Web-Based Reporting Portal

ShopperTrak, a people counting solution provider, recently launched a new web-based reporting portal, which was designed to simplify data management by providing users with quick access to insights that can be tailored to a manager’s needs. The solution features an intuitive, sleek design and displays store performance metrics, including conversion rates, shopper-to-associate ratio (STAR) and “Power Hours” to spotlight areas for improvement. Customers are able to combine benchmark retail traffic data and analytics with information from their workforce management and POS solutions to gather a more comprehensive picture of their retail operations.

Tyco Retail Solutions And RetailNext Partner To Provide In-Store Analytics

Tyco Retail Solutions, a provider of retail performance and security solutions, recently announced an alliance with RetailNext, an in-store analytics company. Combined with existing embedded sensor-based Traffic Intelligence solutions, Tyco is offering a suite of advanced traffic analytics provided by the RetailNext appliance-based system. The alliance is intended to extend Tyco TrueVUE Store Performance Platform analytics capabilities. Features include display and dwell time analysis, facial detection and kinetic/heat maps.

Usablenet Improves Mobile Commerce Strategies With U-Experience

Best-in-class retailers are connecting the dots between their stores, e-Commerce sites, mobile marketing tactics and social media strategies. The new U-Experience offering from Usablenet empowers retailers to create compelling experiences that reflect customer tastes and preferences. For example, the solution includes social integration that allows mobile users to share purchases and favorite products via Facebook, Twitter, Pinterest, and other social feeds directly through a retailer’s mobile site. Retailers also can tap the solution to give shoppers access to commerce-enabled lookbooks and more dynamic tablet-optimized catalog experiences.

WirelessWERX Helps Retailers Pinpoint Consumers’ Path To Purchase

The Shopper Traffic Analytics solution from WirelessWERX was designed to help retailers measure and understand precise departmental conversion across the chain so they can identify optimal strategies in real time across the enterprise. Analytics available via BlueTooth include: shopper paths, department dwelling, predictive staff planning, repeat visits, conversions at the department level, and effectiveness of new marketing and merchandising ideas. The WirelessWERX indoor location system tracks and publishes data via a web-based dashboard. Reports can be delivered at the national, regional, state or store level, and the same shopper data can be provided for integration into POS, CRM, retail BI, clienteling, mobile apps or messaging/alerts.

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