Inventory Optimization Tops Retailers’ Omnichannel Priorities

  • September 16, 2014 at 10:01 AM EDT
  • By Alicia Esposito
shadow RTP RT027 SR InventoryJS Sept 2014
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Today’s savvy, digitally connected consumers don’t see separate commerce and marketing channels. Instead, they see brands and experiences.

As a result, consumers expect that their favorite brands and retailers provide a real-time, 360-degree view of products, offers and more. Most importantly, they want to be able to complete a purchase on the channel of their choice, and have it delivered through any channel and at any time.

 Further illuminating consumers’ heightened expectations, 71% of shoppers said they expect to view in-store inventory online, while 50% expect to buy products online and pick them up in a store of their choice, according to findings from Accenture and Forrester Research.

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Complete the form below to access the complete report, which delves into current omnichannel inventory trends, and how Commonwealth Lacrosse and GameStop revised their organizations to ensure success.


 

 

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