Money20/20 Roundup Part 2: Mobile POS Comes To The Forefront

  • November 5, 2014 at 7:34 PM EST
  • By The Retail TouchPoints Team
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Today marks the official concusion of the Money20/20 conference in Las Vegas, Nev. A variety of other payment players shared announcements that included new products and solutions, as well as customer wins. 

Below are several more briefs from the show, in alphabetical order: 

Bigcommerce Unveils Open Platform For Mobile POS

Bigcommerce, an e-Commerce platform for growing brands, has introduced a new, open platform approach for omnichannel retail, which is designed to enable small- and mid-sized brick-and-mortar retailers to extend customer, inventory and transaction data across all sales channels.


Additionally, Bigcommerce announced plans to integrate with Lightspeed POS, a commerce solution powering 21,000 SMBs, and NCR Silver mobile POS to provide local merchants with streamlined solutions that can help bridge the gap between the physical and e-Commerce worlds. Working with LightSpeed POS and NCR Silver, Bigcommerce aims to help merchants: Create a 360-degree view of inventory and customers; map digital marketing campaigns to in-store behaviors; and create personalized and targeted promotions to retain customers.

First Data Releases Clover Mobile

First Data, a provider of payment technology and services solutions, has released Clover Mobile, a new mobile POS business solution designed to enable more personal consumer engagement for SMBs.

Using Clover Mobile, restaurants and retailers can enhance a shopper’s experience by offering faster, more convenient service. Additionally, the solution allows employees to complete transactions, scan inventory, clock in, sync sales data with accounting pages and collect marketing campaign results and insights. Clover Mobile can be paired with the Clover Station or work as a standalone mobile solution, offering instant access to the Clover App Market, which includes analytics, loyalty and gifting solutions.

Clover Mobile can accept standard card swipes and dips to support EMV transactions, and also touts NFC capabilities to accept Apple Pay and other contactless payments. Although Clover Pay currently is being piloted, the solution will be available to merchants worldwide in 2015.

Harbortouch Unveils New POS App And Hardware

Harbortouch, a provider of POS systems and merchant services, has introduced Perkwave, a mobile application that uses Apple Pay to allow restaurant customers to pay at the table quickly, easily and securely. The app also includes built-in loyalty and rewards functionality.

More than 10,000 U.S.-based restaurants using Harbortouch POS systems will be able to accept Apple Pay through the Perkwave app, which also complies with new EMV regulations. All receipts will print with a special code that customers can scan or enter with the Perkwave app, which finalizes the entire payment process, including adding a tip. The payment will automatically sync to the Harbortouch POS system for a seamless transaction experience.

During the show, the company also unveiled Harbortouch Echo, a built-for-purpose POS system that combines the functionality of a traditional solution and the sleek design of a tablet. The “Elite” system from Harbortouch also has been redesigned with a thinner profile and streamlined design. While Harbortouch Echo has a 13.3-inch screen, the Elite model touts a larger, 15-inch screen as well as more advanced features fit for larger restaurant and retail chains.

Kash Opens Solution To All Retailers, Secures $2 Million In Funding

Mobile payment solution provider Kash Corp. has opened its proprietary payment solution to all retailers and customers. Consumers who use Kash can directly pay for purchases from their bank account without having to through a credit card network. As a result, retailers who partner with Kash Corp have the ability to increase checkout speed, track customer spending patterns and digitally promote loyalty programs straight to end-users. 

Kash merchants can clear transactions for 80% less than traditional credit card processing, according to a company statement. The company also announced that it has secured $2 million in seed funding from several investors, including Draper Associates, Green Visor Capital and Structure Capital.

Proxama Acquires Aconite Technology

Proxama, a provider of marketing, loyalty and payment solutions, has acquired Aconite Technology, a company that offers EMV transaction processing, chip lifecycle, NFC mobile and PIN management solutions. The final terms of the agreement are subject to the completion of legal and financial due diligence, and have not been disclosed.

The acquisition will position Proxama to build an end-to-end solution that enables card issuers to migrate from mag stripe credit cards to both EMV-compliant chip-based cards and contactless payment-enabled mobile devices. The agreement is timely, coming on the heels of the Apple Pay launch in October 2014, the EMV adoption deadline set for October 2015 as well as President Obama’s recent signing of the BuySecure Initiative, which unveiled plans to replace nine million government-issued payment cards with EMV chip-and-PIN cards by early 2015.

Tomax Selects Merchant Warehouse As Payment Provider

Tomax, a retail management solution provider, is integrating the Merchant Warehouse Genius Customer Engagement Platform into its cloud-based POS solution. A pilot implementation begins in November 2014 and will be available to all retailers who partner with Tomax starting January 2015.

With the Genius integration, customers can use a single solution for omnichannel payment management, with full support for EMV, NFC and leading mobile wallets, such as Apple Pay. Using the Genius platform, retailers are future-proofed for any emerging technology solutions consumers choose to use. In addition, retailers can integrate loyalty programs and gift cards, unifying marketing and payments at the POS. Genius is a PCI-compliant solution combining end-to-end encryption and tokenization to help reduce the risk of security breaches.

Verifone Launches New Brand Identity And Solutions

Verifone launched a new brand identity that includes a new company logo and web site. The new identity unifies the global company and is based on research the company conducted with clients, partners and employees. DeSantis Breindel, a brand consultancy, created the new brand strategy and identity for Verifone.

“Today’s payments and commerce landscape is more exciting and complex than ever before, and our clients look to Verifone as their partner in enabling new consumer experiences while providing the highest levels of security,” said Paul Galant, CEO of Verifone. “The Verifone brand reflects our vision and commitment to clients, while also speaking to our continued growth and leadership as a company as we pave new paths towards the future of commerce.”

Verifone also announced global availability of its secure commerce architecture, which is designed to reduce both the merchant exposure to large-scale data breaches and the certification burden on U.S. retailers enabling EMV acceptance. The secure commerce architecture decouples payment data from the merchant’s POS system, encrypts the data from the terminal and delivers the information to the payment processor. This functionality previously was available through Verifone’s U.S. Payment as a Service offering but will be available globally in 2015.

Verifone Spotlights New Offerings For Consumers And Clients

Verifone partnered with MasterCard to provide card-linked offers to Las Vegas taxi passengers in a program running from Nov. 2-6, 2014. VNET-Taxi TV screens integrated with Verifone payment terminals display targeted offers from local merchants that passengers can select and “clip” to their MasterCard. To redeem the offers, consumers then use the linked credit card to pay at the local merchants. No payment terminal upgrades are required in the cabs or participating merchants.

The Dutch Certification Body granted SEPA Common Criteria certification to Verifone’s MX 915 and MX925 payment terminals. This certification allows Verifone to provide multi-media terminals to European markets.

“We can now help clients in several European countries bolster their infrastructure with secure multi-media terminals that not only meet local certification schemes, but can also connect back to Verifone for automated security updates and delivery of targeted digital content that can help them improve customer loyalty and drive sales,” said June Felix, President of Europe for Verifone. “Due to the stringent evaluation process, these devices are among only a handful that have earned the pan-European certification.”




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