KFC Heats Up Hospitality with House of Harland Hotel

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KFC is spicing up the hotel experience with House of Harland, a new boutique hotel designed to attract chicken fans from around the world. Located in London, the hotel has adorned each room with an impressive list of amenities, including a private cinema room, a “Finger Lickin’ Press for Chicken” button and a Hot Winger Arcade Machine.

But that’s not all; the KFC team is hitting the brand puns hard. Visitors will be picked up in a black Cadillac, aptly called “the Colonelmobile,” greeted by a dedicated “Chick-In” Clerk and have access to a dedicated concierge service so a delectable bucket of chicken is always within reach.

Curious travelers and members of the KFC fandom can book a one-night stay for £111 ($154 in U.S. dollars) through starting August 11 and the hotel will be open for 11 days, from August 18 to 29, 2021. The price and duration both are a play on KFC’s proprietary recipe of 11 herbs and spices. All proceeds for the campaign will go to The KFC Foundation, which supports grassroots organizations empowering young people “to unleash their potential and build a positive future,” according to a press release.

KFC’s parent company Yum! Brands, is no stranger to these buzzworthy activations: its Taco Pell Hotel, which ran for four days in 2019, was a staggering success. The brands-building-hotels trend has become a growing retail trend: West Elm and Shinola both grabbed headlines, and consumers’ attention, with news of their own branded hotels. Meanwhile, luxury brands like Bulgari, Versace and Armani all have had hospitality ties for decades, and Dior has attempted to capitalize on the “revenge travel” trend with a pop-up experience within Rosewood Miramar Beach in Southern California.



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