In its latest pop-up at The Corner, the new revolving pop-up space at Nordstrom’s NYC Flagship, will feature Dutch baby gear brand Nuna. The Nuna at The Corner limited-time pop-up is open through March 2, 2025, and features a curated selection of the brand’s baby gear alongside experts to help parents find the right products for their family.
Nuna’s new SWIV + PIPA Urbn Travel System will make its debut at the pop-up, and customers will be able to put it and other strollers to the test on an in-store stroller track. Pop-up customers also will be able to exclusively purchase the PIPA Urbn car seat as a standalone item (it’s typically sold only as part of the full travel system), and get a sneak peek into Nuna’s upcoming new product line.
“We’re very excited to launch Nuna at The Corner in our Nordstrom NYC Flagship, offering thoughtfully engineered strollers, car seats, pet accessories and more, to make commuting and traveling with kids a little easier for New Yorkers, parents and caregivers,” said Olivia Kim, SVP of Creative Merchandising at Nordstrom in a statement. “We know how intimidating shopping for baby gear can be and we want to create an experience that makes it fun and easy.”
The pop-up also will feature a line-up of impact-tested pet car seats from Tavo Pets, as well as a series of community talks and experiences focusing on parents of both kids and pets, including:
- “Mommy & Me” classes on Mondays;
- Passenger safety education on Thursdays;
- An onsite sleep specialist available on Saturdays; and
- Pre- and post-natal yoga sessions on Sundays.
“New York stands as the ultimate trendsetter in the world of iconic retail, embodying innovation and style,” said Austin Hodges, Chief Marketing Officer at Nuna in a statement. “Nordstrom, renowned as the pinnacle of retail excellence, offers an unparalleled shopping experience. Together with Nuna, the industry-leading premium baby brand, this collaboration marks the perfect union of sophistication, quality and trendsetting brilliance.”
