Versace Flagship

Versace has opened a new flagship store on Rue Saint Honoré in Paris.

A dominant feature of the space is an elaborate glass ceiling inspired by Versace's famous Baroque motif.

The collections are displayed in a series of “tableaux” mindfully placed around the space, sequencing discovery of the different aspects of the brand.As shoppers walk through the “arcade,” they encounter a series of “life paintings" created by the different collections.

A dramatic chandelier crafted in solid glass by master glass maker Vistosi draws visitors through the space.

$The reflections and refractions of the glass confer a magical effect.$

The reflections and refractions of the glass confer a magical effect.

The design features a pristine palette of material: a white and gray selection of marble and the fluted patterned walls are reminiscent of the Gianni Versace residence, reinterpreted in a neutral manner.

Three floors are connected by sculptural stairs composed of marble and brass.

The first floor showcases women’s fashion with a salon for shoes and haute couture. The basement houses the men’s collection.

The large ground floor is dedicated to accessories.

Dedicated modern art pieces were commissioned for the store, interpreting the power and the visual magic of the iconic Medusa head.

The concept balances a dialogue between classic components and modern abstract art.

(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.)

Luxury fashion house Versace has opened a new flagship store on Rue Saint Honoré in Paris, designed by Gwenael Nicolas of the design firm Curiosity. The new store concept is an expression of Versace’s visionary art of creating fashion, a space that becomes a canvas for the collections and the brand DNA.

“The inspiration is the house of Gianni Versace, a balance of the extremes — the hyper-classical and the avant-garde, in a constant search for unexpected encounters,” Nicolas said in an interview with Retail TouchPoints.

Photos by Alessandra Chemollo

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