Hunkemöller Optimizes Merchandise Assortment Across 900 Stores And 20 Countries

  • January 15, 2020 at 12:27 PM EST
  • By Glenn Taylor
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Hunkemöller, a Netherlands-based lingerie and apparel retailer and manufacturer has leveraged the Logility Digital Planning platform to:

  • Optimize inventory performance across its 900 stores;
  • Automate allocation and replenishment planning processes; and
  • Free up time for the planning team to focus on value-added analysis and higher impact decision-making opportunities.

The lingerie retailer manages a product portfolio offered across multiple channels, including company-owned retail, e-Commerce, franchise and concession store operations. Hunkemöller merchandise is available in a wide range of styles, shapes and sizes to fit the needs of its diverse customers. For example, one product can have 57 different size, color and style combinations.

Hunkemöller seeks to ensure that each store is provided with the right assortment of merchandise to maximize full-price sales, especially since style preferences and size requirements can differ greatly from one market to another. The Logility platform is designed to help Hunkemöller evaluate atypical demand spikes and other anomalies, fostering better decision making even in the case of unpredictable events.

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“Having an intelligent planning platform to manage the complexity of Hunkemöller’s inventory while continuously refining and optimizing allocation and replenishment to specific demand was crucial,” said Nick Bailey, Global Merchandising, Planning and Distribution Director at Hunkemöller in a statement. “Automating size curves and other hard-to-manage variables, Logility gives us far more process automation and visibility into our data, and has enabled our allocation team to take on a more strategic role. Because our allocators are now more strategic, they can make better decisions to keep merchandise in the right place at the right time.”

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