Customer experience management vendors InMoment and MaritzCX have entered into a definitive merger agreement. The combined company will support more than 2,000 brands with a global team of 1,500 employees located in 20 offices across North America, Europe and Asia.
MaritzCX will operate as MaritzCX, an InMoment company, for a period of time after the transaction closes in early March 2020. InMoment CEO Andrew Joiner will lead the combined organization as CEO, while MaritzCX Executive Chairman John Lewis will continue to chair the Board of Directors. Other leaders from both companies will be represented in the new executive team.
InMoment clients such as Foot Locker will gain access to MaritzCX’s AI technology and research services, helping them offer shoppers personalized deals based on factors such as their shopping history and social media interactions. Additionally, MaritzCX users will be able to harness InMoment’s experience intelligence (XI) platform to assist with implementing customer experience platforms tailored to their unique customer expectations.
“This industry needs a new and disruptive approach if we truly wish to transform the way businesses look to improve experiences and results,” said Mike Sinoway, President and CEO of MaritzCX in a statement. “The combined company will offer a transformative approach to enhancing the customer experience.”
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