Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. The partnership will help the beauty retailer unlock new revenue opportunities and deepen customer relationships during the competitive holiday season and beyond.
“We’re committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests,” said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty in a statement.
Rokt’s technology is designed to give Ulta Beauty complete control over which ads customers see during the post-purchase experience and how frequently. Key non-endemic advertising partners include DoorDash, Hulu and PayPal.
With nearly 44 million loyalty program members, Ulta Beauty taps into this rich first-party data to power UB Media, which offers an extensive menu of digital advertising solutions, including offsite video, offsite display advertising and advertising on Snapchat, Pinterest, TikTok and Meta platforms. The retailer also has been investing heavily in creating content and media experiences that drive retention and engagement; for example, the retailer recently unveiled a new content platform in support of its mental health initiatives.
To learn more about retail media, check out our full guide here.
Advertisement
