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Episode 12

Closing The Digital-Physical Gap With IoT

Featuring: Cameron Worth, SharpEnd

For many years, the Internet of Things (IoT) got a lot of buzz. Smart home and store technology illustrated the value of connecting devices and data. However, most IoT use cases have revolved around improving efficiencies, reducing energy consumption and tracking inventory throughout the store. Experience use cases are not as widely known which ultimately, creates new opportunities for brands to innovate and differentiate.
During this episode, host Alicia Esposito sits down with Cameron Worth, the Founder and CEO of SharpEnd, an agency focused on IoT strategy and application. They discuss:

  • Different experience applications of IoT;
  • Best-in-class examples from different brands;
  • Why IoT adoption should always starts with a strategy; and
  • KPIs that should be tracked based on brand objectives.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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