“The power balance has shifted from retailer to consumer, and it’s imperative that retailers analyze customers’ needs and plan their inventory and marketing approaches accordingly.” Greg Girard from IDC Insights stated the mission clearly.
Retailers are using customer segmentation for a number of purposes including direct marketing, determining customer profitability, creating customized offers and increasing in-store conversion.
This white paper titled: Transforming From A Product-Centered To A Customer-Centric Approach Using Retail Analytics uncovers five ways merchants can improve customer loyalty and increase revenue using advanced analytics.
To learn more, click here to download the white paper today.
