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2018 Retail TouchPoints Holiday Guide: Putting Personalization Into Practice

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Integrating personalization into retail marketing and communications strategies is becoming more important every day. Especially during the highly competitive holiday shopping season, consumers are looking for relevant promotions, messaging and interactions from the brands they visit online, in-store and via every other touch point.

The 9th annual Retail TouchPoints Holiday Guide offers strategic insights, tips and real-world case studies that drive home the value of delivering a more personalized retail experience. Download the Guide to learn more from brands like Victoria’s Secret, eBay, Alibaba and Macy’s, as well as a cross-section of industry experts representing Forrester, A.T. KearneyHighStreet Collective, Capgemini and more.

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