AI-powered chatbots are quickly becoming a normal part of retail: they are projected to be part of one in four customer service interactions this year. Facebook Messenger alone already has more than 300,000 operational chatbots interacting with users across the platform.
When properly used, chatbots can help retailers engage with shoppers to make the online experience more compelling. However, companies need to be careful about data security: chatbots should only ask customers for relevant information.
Learn more about the possibilities presented by chatbots in this infographic from Shane Barker.