As retail shifts toward a digital-first mindset, many merchants have looked to third parties to help with the gargantuan task of rapidly scaling their online operations while maintaining a high-quality customer experience. As the ever-critical holiday season approaches, here are some key elements of any successful ecommerce operation to keep in mind when considering potential partners:
- Ecommerce operations at every level must be ready to respond to heightened demand during peak selling periods without sacrificing the customer experience;
- The key to successful fraud management is understanding your customer demographics;
- Customer service operations should be focused on quality not quantity; and
- The same personal attention must be given to returns as to orders.
For more on identifying the right third-party partners to help scale your ecommerce operations in time for the holidays, check out this infographic from PFS.