The use of 3D visualization technology has hit the retail mainstream: 60% of surveyed consumers want to use augmented reality (AR) to buy furniture in the future, while 55% feel that virtual reality (VR) will be influential. These technologies can help retailers provide a “try before you buy” customer experience, creating an immersive virtual store experience and reducing the hesitation that could otherwise prevent a purchase.
Retailers also can use 3D visualization technology for space planning, which helps shoppers contextualize how purchases will fit into their homes. Use of space planning can lead to a 3X average increase in sales value along with increasing engagement and reducing return rates.
Learn more about how 3D visualization technology can translate into retailer success in this infographic from Cylindo.