Today’s shoppers demand omnichannel retail experiences, yet 60% of marketers still rely only on single-channel customer engagement. Marketers realize they need to do a better job: 95% agree customer expectations are increasing, but a lack of knowledge and training keeps them from reaching their customer engagement goals.
Additionally, only 37% of marketers believe they effectively create an omnichannel customer experience. Part of the problem is the use of multiple systems: 82% use more than one platform to manage email marketing, customer engagement and commerce/storefront.
Learn more about where marketers are struggling to meet customer expectations in this infographic from Maropost.
Source: Maropost.
