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70% of Millennials Dislike Irrelevant Emails

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Millennials, now aged 24 to 39, have surpassed Baby Boomers as the largest generation of Americans. Marketers want their attention and are blasting emails in their direction, but 74% of millennials say they receive too many emails, and 70% are bothered by irrelevant ones. However, emails that are well-paced — only one to three per month — and personalized have a better chance of breaking through.

Millennials say their three favorite types of email content are:

  • Sale notifications for items left in online shopping carts;
  • Sale notifications for previously browsed items or categories; and
  • Recommended products based on their interests.

Find out more about millennial shopping habits in this infographic from SmarterHQ.

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