Instagram is quickly becoming the channel to reach shoppers and develop influencer marketing strategies that pay off:
- 72% of users report making purchase decisions based on something they saw on Instagram;
- Compared to Snapchat (1%), Twitter (3%), Pinterest (22%) and Facebook (23%), the platform has the most influence on shopping habits, at 51%; and
- 71% of marketers want to learn more about Instagram.
But influencers on Instagram come at a price, which depends entirely on follower count and influencer type (micro, mega, celebrity and more). Costs per post can reach as high as $1,000 or more for an influencer with more than one million followers — celebrity or not. This infographic from X-Cart highlights key statistics about the power of Instagram and how to make the most of an influencer marketing budget on the platform.