The average person receives 97 emails every day, so retailers won’t get results from just another generic message. However, 60% of consumers are comfortable with senders using their personal information to tailor offers to their interests or to make shopping quicker and easier. In fact, 73% prefer to do business with brands that use their data to personalize their experiences.

Learn more about why personalization is key to effective email marketing in this infographic from SmarterHQ.