Private label is big business: Kantar Consulting data shows that 85% of the U.S. population buys private label products. As retailers increasingly compete with direct-to-consumer brands, they will need to sharpen their product development skills.
This end-to-end checklist for product development goes from evaluating whether the proposed product will meet customers’ needs, through researching legal and regulatory implications to creating a product prototype and preparing for its launch. Get the details in this infographic from Bicerano & Associates.
Source: Bicerano & Associates.