• Webinar

Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide

  • August 12
  • On-Demand
  • On-Demand
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Today, 73% of consumers say that a great experience with one brand raises their expectations of every brand. As marketing leaders, we are at the forefront of transforming our brands to meet this ever-increasing demand. However, most of us are also wondering, “Where do we go from here?” In this webinar, we’ll share trends in retail marketing stemming from Salesforce’s 6th edition of the State of Marketing report, which surveyed nearly 7,000 marketing leaders around the world.  

As we look toward — and get to work building — better times ahead, we also need to pay attention to consumer behaviors. Tune in to hear insights collected from more than one billion consumers worldwide in the Salesforce Shopping Index. By understanding consumer behavior, marketers can be more empathetic and create more moments that matter. 

Key takeaways include: 

  • Discover what’s top-of-mind for nearly 7,000 marketers; 
  • Uncover the new challenges that exist with data management and emerging tech like artificial intelligence (AI); 
  • Find out about the obstacles organizations face with marketing channels, analytics and personalizing customer experiences; and 
  • Learn how consumers are using digital amid this new normal. 

Speakers:

Salesforce_0120_WEB_caila-achwartz

Caila Schwartz

Salesforce
megan_hostetler_formatted

Megan Hostetler

Salesforce
Debbie Hauss

Debbie Hauss

Retail TouchPoints

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By registering for this webinar I allow my information to be shared with Salesforce and consent to communications from Retail TouchPoints and Salesforce. Review our privacy policy for more information.

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Influencer marketing has become an essential component in many brands’ digital strategies. However, new realities require brands to be more nimble in their approach to accommodating new consumer behaviors and providing the authentic connections these consumers desire. To remain competitive, companies must exercise an increasing degree of thoughtfulness, creativity and shrewdness when deciding how to partner with third-party content creators — and will need a clear-cut methodology for measuring success. Join this webinar to learn how leading brands:

  • Conceptualize and build a sustainable influencer marketing program from the ground up;
  •  Optimize their influencer partnerships to meet specific strategic needs;
  • Leverage the talents of microinfluencers;
  • Define and measure the success of their influencer partnerships; and
  • Continue to benefit from influencer content long after it’s gone live.

Speakers:

Salesforce_0120_WEB_caila-achwartz

Caila Schwartz

Salesforce
megan_hostetler_formatted

Megan Hostetler

Salesforce
Debbie Hauss

Debbie Hauss

Retail TouchPoints

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