Today, 73% of consumers say that a great experience with one brand raises their expectations of every brand. As marketing leaders, we are at the forefront of transforming our brands to meet this ever-increasing demand. However, most of us are also wondering, “Where do we go from here?” In this webinar, we’ll share trends in retail marketing stemming from Salesforce’s 6th edition of the State of Marketing report, which surveyed nearly 7,000 marketing leaders around the world.
As we look toward — and get to work building — better times ahead, we also need to pay attention to consumer behaviors. Tune in to hear insights collected from more than one billion consumers worldwide in the Salesforce Shopping Index. By understanding consumer behavior, marketers can be more empathetic and create more moments that matter.
Key takeaways include:
- Discover what’s top-of-mind for nearly 7,000 marketers;
- Uncover the new challenges that exist with data management and emerging tech like artificial intelligence (AI);
- Find out about the obstacles organizations face with marketing channels, analytics and personalizing customer experiences; and
- Learn how consumers are using digital amid this new normal.